Salesforce Certified Marketing Cloud Consultant — Question 93

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

Answer options

• A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
• B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
• C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
• D. Salesforce Data Entry event with filter criteria on Contact Object where 'Date of Birthday equal to Today'

Correct answer: C, D

Explanation

Option C is correct because DMP Entry Event can directly utilize the Date of Birthday for segmentation to trigger the journey on the appropriate day. Option D is also correct as it uses the Salesforce Data Entry event to filter contacts based on the birthday being today. Options A and B do not specifically utilize the birthday criteria effectively for entry into a journey on that specific day.