Salesforce Certified Marketing Cloud Consultant — Question 85

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose two.)

Answer options

• A. Individual Level Tracking was not selected in Marketing Cloud Configuration
• B. Email Address was used as Subscriber Key
• C. Synchronized Data Sources only push data every 15 minutes
• D. ContactID was used as Subscriber Key

Correct answer: A, C

Explanation

The correct answer, A, indicates that without selecting Individual Level Tracking, clicks will not be recorded at the individual contact level. Option C is also correct because if Synchronized Data Sources only push data every 15 minutes, there may be delays in updating the records. Options B and D are incorrect since using Email Address or ContactID as Subscriber Key does not directly affect the tracking of clicks.