Salesforce Certified Marketing Cloud Consultant — Question 84

Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like `take me off your list` or `opt out`.
How could this behavior be corrected?

Answer options

• A. Ensure ג€Common Misspellingsג€ is selected as one of the Reply Filters
• B. Ensure the DNS Record Redirect is correctly configured
• C. Ensure the two phrases are added to a filtered keyword list
• D. Ensure the two phrases are added to the ג€Filtered Keywordsג€ data extension

Correct answer: D

Explanation

The correct answer is D because adding the phrases to the 'Filtered Keywords' data extension ensures that they are recognized and processed correctly for unsubscribe requests. Options A and C do not directly address the need to manage specific unsubscribe phrases effectively, while option B relates to DNS settings, which are not relevant to the unsubscribe process.