Salesforce Certified Marketing Cloud Consultant — Question 8

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?

Answer options

• A. Preference center is too strict.
• B. High Watermark if journey builder.
• C. Email frequency too high.
• D. Deliverability issues on account.

Correct answer: B

Explanation

The correct answer is B because the High Watermark feature in Journey Builder limits the number of emails sent if too many users update their preferences to not receive certain messages. Options A, C, and D do not directly address the specific issue of the High Watermark affecting the email volume.