Salesforce Certified Marketing Cloud Consultant — Question 7

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

Answer options

• A. Re-entry after time
• B. Re-entry only after exiting
• C. Re-entry anytime
• D. No re-entry

Correct answer: C

Explanation

The correct answer is C, as 'Re-entry anytime' allows customers to receive post-purchase communications without restrictions on when they can enter the journey again. Options A and B impose time restrictions, which would not accommodate multiple purchases effectively. D, 'No re-entry', would completely prevent customers from re-engaging with the journey, making it unsuitable for ongoing communications.