Salesforce Certified Marketing Cloud Consultant — Question 61

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Answer options

• A. Use a query activity to populate the auto-suppression
• B. Use Einstein Segment Recommendations
• C. Use an import activity to import a file from the SFTP
• D. Use the Import Wizard in Automation Studio

Correct answer: C

Explanation

The correct answer is C because using an import activity to bring in a file from the SFTP allows for a straightforward and automated method to maintain the auto-suppression list without requiring advanced coding skills. Option A involves more complex SQL knowledge, while Option B relies on AI recommendations rather than direct list management, and Option D might not provide the same level of automation and control as an import activity.