Salesforce Certified Marketing Cloud Consultant — Question 60

A B2B customer notices they have a large number of subscribers marked as `˜Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to `˜Active'?

Answer options

• A. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
• B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
• C. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
• D. Subscribers with a status of 'Held' should be re-enabled by contacting support.

Correct answer: C

Explanation

The correct answer is C because it involves extracting the 'Held' subscribers and re-importing them as 'Active', which is the proper method to ensure their status is updated correctly. Options A and B are incorrect as they do not follow the recommended process for reactivating subscribers with a 'Held' status, and option D is incorrect because contacting support is not necessary for this issue.