Salesforce Certified Marketing Cloud Consultant — Question 50

Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)

Answer options

• A. Data extension with opt in status
• B. SmartCapture
• C. WebCollect
• D. Send email activity which contains a link to subscription center

Correct answer: B, D

Explanation

The correct answer includes SmartCapture, which is necessary for collecting data through the webform, and the Send email activity that directs participants to a subscription center for opt-ins. The other options, while related to data management, do not directly facilitate the collection of consent from participants.