Salesforce Certified Marketing Cloud Consultant — Question 49

A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data.
✑ Emails should be sent weekly for up to five weeks.
✑ If a subscriber makes a purchase, they should stop receiving welcome emails.
✑ A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

Answer options

• A. Update Contact Data, Wait, Send Email, Join.
• B. Random Split, Send Email, Wait Define Goal.
• C. Define Goal, Send Email, Wait, Decision Split.
• D. Define Goal, Update Contact Data, Send Email, Wait.

Correct answer: D

Explanation

The correct answer is D because it outlines the correct sequence of actions needed to send the emails, update the subscriber's data, and incorporate a wait period. Options A, B, and C do not accurately reflect the necessary steps to automate the welcome email process and manage the conditions for stopping the emails after a purchase.