Salesforce Certified Marketing Cloud Consultant — Question 34

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Answer options

• A. Salesforce Data Entry Source on the Contact Object
• B. Salesforce Campaign Entry Source on the Lead Object
• C. Salesforce Data Entry Source on the Account Object
• D. Welcome Email Configuration on the Account Object

Correct answer: D

Explanation

The correct answer is D because the Welcome Email Configuration on the Account Object allows for automated communications to be triggered based on account-specific criteria. Options A and C are incorrect as they pertain to the Contact and Account objects but do not specifically focus on initiating emails for newly created contacts. Option B is also incorrect since it references the Lead Object, which is not applicable to the scenario described.