Salesforce Certified Marketing Cloud Consultant — Question 3

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed?

Answer options

• A. AMPscript
• B. CSS
• C. HTML
• D. SQL

Correct answer: A

Explanation

AMPscript is essential for personalizing and manipulating data within emails and landing pages, which is crucial when referencing data from a data extension. CSS and HTML are important for styling and structuring emails, but they do not handle data processing. SQL is useful for querying databases but is not directly involved in the email creation and personalization process as needed in this scenario.