Salesforce Certified Marketing Cloud Consultant — Question 103

A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsidiary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons, just as they are in Sales Cloud. The integration user in Sales Cloud has the profile `System Administrator`.
What action should the consultant take to accomplish this?

Answer options

• A. Enable the Scope By User setting in Salesforce Integration tab
• B. Implement a custom integration to support this requirement
• C. Once users are integrated Salesforce Entry Events automatically filter contacts based on Sales Cloud permissions
• D. Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud

Correct answer: A

Explanation

The correct answer is A because enabling the Scope By User setting allows for data visibility restrictions based on user roles, thus ensuring that European customer data remains hidden from users in other business units. Option B is incorrect as a custom integration would be unnecessary; the existing tools can meet the requirement. Option C is misleading since Salesforce Entry Events do not filter contacts based on permissions unless specifically configured. Option D does not address the necessary data privacy needs effectively, as it does not utilize the existing configuration settings.