Salesforce Certified Marketing Cloud Consultant — Question 102

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose two.)

Answer options

• A. Next keyword was not specified on the outbound message.
• B. Response contained ג€stopג€ in the message content.
• C. Responses are not sent within 24 hours of the outbound message.
• D. Responses are sent after the 60 minute conversation window.

Correct answer: A, D

Explanation

Option A is correct because if the next keyword is not included in the outbound message, the system defaults to the standard response. Option D is also correct since responses outside the 60-minute window may not be recognized correctly. Options B and C do not directly cause the default response issue as they pertain to specific message handling rather than keyword processing.