Salesforce Certified Marketing Cloud Consultant — Question 1

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)

Answer options

• A. Put a SOAP API in place via the Marketing Cloud API.
• B. Write an Apex Trigger on the Lead Object.
• C. Create the Triggered Send Definition in the Marketing Cloud.
• D. Create the Triggered Send Definition in the Sales Cloud.
• E. Enable Triggered Sends on the Lead Object in configuration.

Correct answer: B, C, E

Explanation

The correct answer includes writing an Apex Trigger on the Lead Object (B), which is necessary for detecting changes to the Status field. Creating the Triggered Send Definition in the Marketing Cloud (C) is essential for configuring the email process, and enabling Triggered Sends on the Lead Object (E) is required to allow the system to send emails based on changes. The other options are not relevant to the task at hand, as they involve unnecessary actions or configurations in the wrong context.