Salesforce Certified Marketing Cloud Administrator — Question 9

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings.
What action should correct the issue?

Answer options

• A. Apply the appropriate user mappings in the CRM configuration
• B. Apply the Marketing Cloud for AppExchange User option as well
• C. Apply the Connected App Authentication permission

Correct answer: B

Explanation

The correct answer is B because the administrator needs to have both the Marketing Cloud for AppExchange Admin and the Marketing Cloud for AppExchange User permissions to gain the required access. Option A is incorrect as user mappings do not directly address the permissions issue. Option C is also not relevant since the error specifically relates to user designation rather than app authentication permissions.