Salesforce Certified Marketing Cloud Administrator — Question 10

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reduce the amount of data being brought over.
Which filtering option could be used when configuring the Contact synced object?

Answer options

• A. Select all records where EmailOptInStatus is ‘ACTIVE’
• B. Select all records where HasOptedOutofEmail is FALSE
• C. Select all records which are active in All Subscribers

Correct answer: B

Explanation

The correct answer is B because selecting records where HasOptedOutofEmail is FALSE ensures that only contacts who have not opted out of receiving emails are synced. Option A may include records that could have opted out later, while option C does not necessarily guarantee that the contacts are eligible to receive emails.