Salesforce Certified Marketing Cloud Administrator — Question 47

A Marketing Cloud admin needs to warm their account’s Dedicated IP.
What option for segmentation aligns with the IP Warming process?

Answer options

• A. Segment by domain to limit number of sends to each email provider
• B. Segment subscribers with soft bounces in their own dedicated send.
• C. Segment subscribers by subscriber opt-in date.

Correct answer: C

Explanation

Segmenting subscribers by their opt-in date ensures that the email campaigns are sent to the most engaged users first, which is crucial for establishing a positive sender reputation during the IP warming process. Options A and B focus on restricting sends based on domain and managing bounces, which do not directly contribute to the warming strategy.