Salesforce Certified Marketing Cloud Administrator — Question 45

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension.
What consideration could account for this behavior?

Answer options

• A. The data extension was not configured as sendable.
• B. Contact Builder was not configured property.
• C. The email address in All Subscribers is prioritized.

Correct answer: C

Explanation

The correct answer is C because in Marketing Cloud, the All Subscribers list has priority over data extensions. This means that if an email address exists in All Subscribers, it will be used for email sends, regardless of updates in data extensions. Options A and B are incorrect as they do not explain why the old email address is still being used for sending emails.