Salesforce Certified Marketing Cloud Administrator — Question 42

Einstein Recommendations uses data extensions to store user-facing information.
How is this data passed to Marketing Cloud?

Answer options

• A. Collect Tracking Code
• B. Web & Mobile Analytics
• C. Google Analytics

Correct answer: A

Explanation

The correct answer is A, Collect Tracking Code, because it is specifically designed to capture data from user interactions and send it to Marketing Cloud. Options B and C, Web & Mobile Analytics and Google Analytics, do not directly facilitate the transfer of data to Marketing Cloud in the context of Einstein Recommendations.