Salesforce Certified Marketing Cloud Administrator — Question 40

Northern Trail Outfitters (NTO) is a global brand that includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional emails.
How should the rest of the business units be organized?

Answer options

• A. Create a single child business unit for the other brands to share and standardized naming conventions.
• B. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
• C. Create child business units for each brand and nest another level of child business units for GEOs.

Correct answer: A

Explanation

The correct answer is A because creating a single child business unit allows for streamlined operations and consistency across the subsidiary brands. Option B complicates the structure unnecessarily by creating multiple Enterprise units, and option C introduces excessive complexity with multiple levels of child units, which can lead to management challenges.