Salesforce Certified Marketing Cloud Administrator — Question 24

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

Answer options

• A. Distributed Marketing
• B. Marketing Cloud Connect
• C. Distributed Sending

Correct answer: A

Explanation

The correct answer is A, Distributed Marketing, as it enables users in Sales Cloud to leverage Marketing Cloud features without direct access. Options B and C do not provide the same level of integration and accessibility for users who are primarily working within Sales Cloud.