Salesforce Certified Marketing Cloud Administrator — Question 23

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

Answer options

• A. Contact Builder > Data Sources
• B. Setup > Data Management > Synchronized Data Extensions
• C. Contact Builder > Data Extensions > Synchronized Data Extensions

Correct answer: A

Explanation

The correct answer is A because Contact Builder > Data Sources is the area where Sales Cloud data can be configured for synchronization with Marketing Cloud. Option B relates to managing synchronized data extensions but does not address the configuration of Sales Cloud Objects directly. Option C refers to a section of Contact Builder that deals with data extensions but does not focus on the initial configuration for syncing Sales Cloud data.