Salesforce Certified Marketing Cloud Administrator — Question 20

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. An hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

Answer options

• A. Journey Data is used for the Decision Split
• B. Contact Data is used for the Decision Split
• C. Entry Source attributes are available in Journey Settings

Correct answer: B

Explanation

The correct answer is B because the Decision Split in Journey Builder relies on Contact Data to determine the path subscribers take based on their purchase activity. Option A is incorrect because Journey Data does not contain the necessary purchase information. Option C is also wrong as the Entry Source attributes themselves do not directly inform the Decision Split used to guide subscribers.