Salesforce Certified Marketing Cloud Administrator — Question 19

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

Answer options

• A. Email Studio: Select the “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.
• B. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.
• C. Automation Studio: Create a Query Activity to query data from the “Sent” Data View, then use an Email activity to automate the sending of the data.

Correct answer: B

Explanation

The correct answer is B because Analytics Builder provides the ability to schedule reports that include high-level metrics like the Account Send Summary. Option A is incorrect as Tracking Reports do not offer the same scheduling capabilities for this specific requirement. Option C, while feasible, involves a more complex process that is unnecessary for the manager's request for standardized metrics.