Salesforce Certified Marketing Cloud Administrator — Question 2

Northern Trail Outfitters has a mobile app.
Which product would allow them to send push notifications to customers with their mobile app?

Answer options

• A. Content Builder
• B. Group Connect
• C. Journey Builder

Correct answer: C

Explanation

Journey Builder is the correct choice as it allows businesses to automate and send personalized push notifications based on customer journeys. Content Builder is primarily for creating and managing content, while Group Connect is not designed for sending push notifications to mobile apps.