Salesforce Certified Marketing Cloud Administrator — Question 1

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

Answer options

• A. Audit Trail
• B. IP Allowlist
• C. Export Email Allowlist

Correct answer: C

Explanation

The correct answer, Export Email Allowlist, allows Marketing Cloud users to view data while restricting their ability to export it without prior approval from the governance team. The Audit Trail tracks changes and access but does not prevent data export, and the IP Allowlist controls access by IP address, which does not address data export restrictions.