Salesforce Certified Marketing Cloud Administrator — Question 17

Northern Trail Outfitters wants to deploy sends through Journey Builder to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

Answer options

• A. Marketing Cloud Connect
• B. Distributed Sending
• C. Distributed Marketing

Correct answer: C

Explanation

The correct answer is C, Distributed Marketing, which allows users in Sales Cloud to send marketing communications without providing direct access to Marketing Cloud. Options A and B are not suitable as they either require direct access or do not facilitate the same level of distribution for business users.