Salesforce Certified Marketing Cloud Administrator — Question 14

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

Answer options

• A. CloudPagesURL AMPscript function
• B. Web Analytics Connector
• C. Link Wrapping

Correct answer: B

Explanation

The Web Analytics Connector is designed to securely pass information, including email addresses, through URL parameters. The CloudPagesURL AMPscript function and Link Wrapping do not provide the same level of security for transmitting sensitive information.