Salesforce Certified Marketing Cloud Administrator — Question 13

Northern Trail Outfitters has been noticing reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

Answer options

• A. List Hygiene
• B. Sender Authentication
• C. Content

Correct answer: B

Explanation

The correct answer is B, Sender Authentication, because it helps verify that the sender is legitimate and can reduce the chances of emails being flagged as spam, including hitting Spam Traps. Options A and C, List Hygiene and Content, are important for overall email deliverability but do not directly relate to the risk of encountering Spam Traps during a send.