Salesforce Certified Data Cloud Consultant — Question 35

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation? (Choose two.)

Answer options

• A. Select contact points.
• B. Add additional attributes.
• C. Choose a segment.
• D. Add the calculated insight in the activation.

Correct answer: A, C

Explanation

Selecting contact points is essential to determine where the activation will be directed, making option A correct. Additionally, choosing a segment is necessary to specify which group of individuals will be targeted, thus making option C valid as well. Options B and D are not required for the activation configuration in this context.