Salesforce Certified Data Cloud Consultant — Question 34

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase? (Choose two.)

Answer options

• A. Duplicates have been removed from source system data streams.
• B. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
• C. New data sources have been added to Data Cloud that largely overlap with the existing profiles.
• D. Identity resolution rules have been removed to reduce the number of matched profiles.

Correct answer: B, C

Explanation

Option B is correct because adding identity resolution rules enhances the likelihood of matching profiles, which can raise the consolidation rate. Option C is also correct since introducing new data sources that overlap with existing profiles can result in a higher consolidation rate. Options A and D do not explain an increase in consolidation rate; A suggests a decrease, while D directly reduces matches.