Salesforce Certified Data Architect — Question 67

A casino is implementing Salesforce and is planning to build a customer 360-degree view for a customer who visits its resorts. The casino currently maintains the following systems that record customer activity:
1. Point-of-sale system: All purchases for a customer
2. Salesforce: Ail customer service activity and sales activities for a customer
3. Mobile app: All bookings, preferences, and browser activity for a customer
4. Marketing: All email, SMS, and social campaigns for a customer
Customer service agents using Salesforce would like to view the activities from all four systems to provide support to customers. The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?

Answer options

• A. Use a customer data mart to create the 360-degree view of the customer.
• B. Periodically upload summary information in Salesforce to build a 360-degree view.
• C. Migrate customer activities from all four systems into Salesforce.
• D. Explore external data sources in Salesforce to build a 360-degree view of the customer.

Correct answer: D

Explanation

The correct answer is D because exploring external data sources allows for real-time integration of information from multiple systems without the need for extensive data migration or periodic uploads. Options A and B do not provide real-time access, while option C would require significant effort to consolidate data into Salesforce and may not ensure up-to-the-minute updates.