Salesforce Certified Data Architect — Question 66

Northern Trail Outfitters (NTO) has the following systems:
Customer master—source of truth for customer information

Service cloud—customer support -
Marketing cloud—marketing communications
Enterprise data warehouse-business reporting
The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call in to update their information.
NTO is planning to implement a master data management (MDM) solution across the enterprise.
Which three data issues will an MDM tool solve? (Choose three.)

Answer options

• A. Data loss and recovery
• B. Data accuracy and quality
• C. Data completeness
• D. Data duplication
• E. Data standardization

Correct answer: B, C, D

Explanation

An MDM solution primarily addresses data accuracy and quality by ensuring that the correct and most reliable data is used across systems. It also enhances data completeness by filling in missing information and eliminates data duplication by consolidating customer records. While data loss and recovery and data standardization are important, they are not the primary focus of an MDM tool compared to the other options.