Salesforce Certified Business Analyst — Question 86

A business analyst (BA) is preparing to demonstrate the functionality built by the development team over the last sprint to the client.

Which technique should the BA use to create a compelling demo?

Answer options

• A. STAR method – situation, task, action, result
• B. Functional – requirements, code/configuration, run as user
• C. Storytelling – hero, challenge, helper, victory

Correct answer: C

Explanation

The storytelling technique is ideal for engaging an audience by framing the demonstration in a narrative format that highlights the hero's journey through challenges, which resonates well with clients. The STAR method and Functional approach are more analytical and do not convey the emotional engagement necessary for a compelling demo.