Salesforce Certified Business Analyst — Question 69

Universal Containers is about to kick off a new Salesforce Implementation, bringing both sales and service teams onto the platform. Each team has been managing Accounts and Contacts in their own way even though the Accounts and Contacts are shared between the teams. This has resulted in disagreements about what should be built in Salesforce.
Which groups should the business analyst work with to gain full alignment on a common program vision and strategy?

Answer options

• A. Executive sponsors, IT leadership, and end users
• B. Business leaders, middle management, and end users
• C. Senior leadership, IT leader ship, and middle management

Correct answer: A

Explanation

The correct answer is A because engaging executive sponsors ensures alignment with strategic goals, while involving IT leadership and end users provides technical insight and practical feedback. Options B and C lack the necessary involvement of executive sponsors, which are crucial for establishing a cohesive program vision.