Salesforce Certified Business Analyst — Question 6

A sales manager expresses frustration that the sales team is failing to enter calls in Salesforce. The manager is hoping to resolve the issue quickly and has limited time and budget to completely revamp existing tools and processes. The sales manager reaches out to the business analyst (BA) for recommendations.
What should the BA do next?

Answer options

• A. Research third-party apps on the AppExchange.
• B. Export a weekly report of user activity.
• C. Engage a developer to scope a custom solution.

Correct answer: A

Explanation

The best course of action for the BA is to research third-party apps on the AppExchange, as this can provide immediate, cost-effective solutions to enhance the sales team's use of Salesforce without extensive changes. Exporting a weekly report of user activity (Option B) does not address the root cause of the issue, and engaging a developer for a custom solution (Option C) would likely require more time and budget than the manager has available.