Salesforce Certified Business Analyst — Question 45

Universal Containers (UC) uses a Salesforce org. UC is merging with a sister company that uses a different CRM. The incoming sales team is reluctant to change to a different process. The business analyst (BA) has been asked to help reach consensus and drive adoption.
Which group is well positioned to help the BA secure alignment for the initiative?

Answer options

• A. Power users and top sales earners
• B. Executive sponsors and sales leadership
• C. System admin and project manager

Correct answer: A

Explanation

The correct answer is A because power users and top sales earners have significant influence and credibility among their peers, making them ideal advocates for change. While executive sponsors and sales leadership (B) can provide support, they may not have as direct an impact on daily operations as the users themselves. Similarly, system admins and project managers (C) focus on technical and project management aspects rather than driving user adoption.