Salesforce Certified Business Analyst — Question 28

Universal Containers has asked a business analyst (BA) to create a process map indicating how it is using Marketing Cloud to manage its campaigns. In a process map that uses Universal Process Notation (UPN), the BA has marked each activity box with a resource.
What does an activity box marked "C: Customer” mean?

Answer options

• A. The customer should be Informed.
• B. The customer should be consulted.
• C. The customer should be responsible.

Correct answer: B

Explanation

The correct answer is B because in Universal Process Notation, marking a resource as 'C' indicates that the customer should be consulted during the process. The other options are incorrect as they suggest different levels of involvement that do not align with the UPN definitions.