Salesforce Certified Business Analyst — Question 100

A business analyst (BA) at Universal Containers had a meeting with sales and service reps to gather requirements around contact management for a new Salesforce implementation. A sales rep wants a place to capture the names of the contact's spouse and children to help build the relationship. The BA writes the following user story:
"As a user, I need to be able to record a contact's title and role as separate data points so I know who to address for various needs of the account."
Who should be listed as the persona?

Answer options

Correct answer: B

Explanation

The correct answer is B, the Sales rep, as the user story is written from the perspective of someone who needs to manage contact information, which aligns with the sales representative's role. The other options, Service rep and Contact, do not accurately represent the individual whose needs are being addressed in the user story.