Salesforce Certified B2B Solution Architect — Question 2

Universal Containers (UC) has a global support model and would like to open up a text message channel to support maintenance supervisors in countries around the world. UC also wants to leverage messaging to market to its business partners, and be able to track open and click-through rates just like it does with email campaigns.
What should a Solution Architect recommend to UC?

Answer options

• A. Utilize Service Cloud and LiveMessage.
• B. Utilize Marketing Cloud and MobileConnect.
• C. Embed third-party messenger tools.
• D. Utilize Service Cloud Email to Text Message.

Correct answer: B

Explanation

The correct answer is B because Marketing Cloud and MobileConnect are specifically designed for marketing purposes, including tracking engagement metrics like open and click-through rates. Option A focuses on customer support without the marketing capabilities, C involves third-party tools which may not integrate seamlessly, and D is limited to email and text message functionalities without the comprehensive marketing features needed.