Salesforce Certified Associate — Question 35

Get Cloudy Consulting gets 90% of its leads from trade shows. Sales reps create many lead records during these events, but they often forget to change the Lead Source field to ‘Trade Show’.
What approach would improve data integrity for the Lead Source field?

Answer options

• A. Create a validation rule requiring the Lead Source field to equal ‘Trade Show’.
• B. Set the default value of the Lead Source field to Trade Show’.
• C. Make an assignment rule named ‘Trade Show’ to only assign leads to sales reps.

Correct answer: B

Explanation

Setting the default value of the Lead Source field to 'Trade Show' ensures that any new lead created during a trade show automatically has the correct source assigned, significantly enhancing data integrity. A validation rule (option A) would only prevent submission if the field is incorrect, which does not solve the problem of forgetting to change it. An assignment rule (option C) does not directly address the Lead Source field and would not ensure accurate data entry.