Salesforce Certified AI Associate — Question 66

Cloud Kicks implements a new product recommendation feature for its shoppers that recommends shoes of a given color to display to customers based on the color of the products from their purchase history.

Which type of bias is most likely to be encountered in this scenario?

Answer options

• A. Survivorship
• B. Societal
• C. Confirmation

Correct answer: C

Explanation

The correct answer is Confirmation bias, which occurs when customers are presented with recommendations that align with their past purchases, potentially limiting exposure to diverse options. Survivorship bias refers to focusing on successful cases while ignoring failures, and Societal bias involves broader cultural influences, neither of which directly apply to the personalized recommendations based on purchase history.