Salesforce Certified AI Associate — Question 23

What role does data quality play in the ethical use of AI applications?

Answer options

• A. High-quality data is essential for ensuring unbiased and fair AI decisions, promoting ethical use, and preventing discrimination.
• B. Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.
• C. High-quality data ensures the presence of demographic attributes required for personalized campaigns.

Correct answer: A

Explanation

High-quality data is crucial for making AI decisions that are unbiased and equitable, which directly supports ethical practices and helps to avoid discrimination. In contrast, low-quality data does not necessarily mitigate bias; instead, it can lead to inaccurate conclusions. Additionally, while high-quality data can facilitate personalized campaigns, this is not its primary role in ethical AI usage.