Salesforce Certified AI Associate — Question 22

Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails.
Which data quality dimension should be assessed to reduce these communication inefficiencies?

Answer options

• A. Duplication
• B. Consent
• C. Usage

Correct answer: A

Explanation

The correct answer is A. Duplication refers to instances where customer data may be duplicated across records, leading to multiple communications. While Consent is important for compliance, and Usage pertains to how data is utilized, addressing duplication directly helps in minimizing the number of repetitive sales outreach.