Salesforce Certified AI Associate — Question 11

A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.
Which AI applications should the BA use to meet their needs?

Answer options

• A. Sales data cleansing and customer support data governance
• B. Machine learning models and chatbot predictions
• C. Lead scoring, opportunity forecasting, and case classification

Correct answer: C

Explanation

The correct answer is C because lead scoring, opportunity forecasting, and case classification are directly focused on improving sales processes and customer support. Options A and B, while beneficial, do not specifically target the enhancement of these processes as comprehensively as option C does.