Salesforce Administrator — Question 536

Which salesforce.com feature allows the org to capture ROI on online advertising?

Answer options

• A. Web-to-lead
• B. Web-to-case
• C. Google adwords
• D. S-controls
• E. Online campaign

Correct answer: C

Explanation

The correct answer is C, Google adwords, as it directly relates to online advertising campaigns and measuring their effectiveness. The other options like Web-to-lead and Web-to-case pertain to capturing leads and managing cases, while S-controls are custom functionalities, and Online campaign is a broader category that doesn't specifically address ROI tracking.