PMI Professional in Business Analysis (PMI-PBA) — Question 56

A startup company sells organic vegetable and fruit smoothies. Management is tracking a rapid decrease in sales of their best-selling juice, so they contract a business analyst to identify solutions in order to increase sales by comparing similar products offered by competitors.
Which technique or tool should be used?

Answer options

Correct answer: C

Explanation

The correct answer is C, Competitive analysis, as it specifically involves examining competitors' products to identify strengths and weaknesses. Trend analysis focuses on sales data over time, benchmarking compares performance against standards rather than direct competitors, and focus groups gather customer feedback rather than analyzing competitive offerings.