PMI Professional in Business Analysis (PMI-PBA) — Question 137

A company has launched a new online sales application and engaged a focus group to test how quickly the customer could place an order. The focus group also provided feedback on their satisfaction.
Which metrics tool should the business analyst use to record the results?

Answer options

• A. Focus group
• B. Business completion
• C. Customer
• D. Sales and marketing

Correct answer: B

Explanation

The correct answer is B, Business completion, as it specifically measures how successfully users can complete transactions within the application. The other options do not focus on the completion aspect of the business process, making them less suitable for accurately capturing the results of the focus group's feedback.