PMI Professional in Business Analysis (PMI-PBA) — Question 113

A company has completed a major project within time, cost, and scope and satisfied high-level quality standards and marketing requests. However, the product was considered a complete failure by shareholders and the market due to low return on investment.
From the business analysis perspective, the main reason for this business failure was a failure to:

Answer options

• A. establish measurable success criteria in the business case.
• B. gather the appropriate usability requirements.
• C. set the product positioning.
• D. review and evaluate market expectations.

Correct answer: D

Explanation

The correct answer, D, highlights the importance of understanding market expectations, which directly influences product success and ROI. Without this evaluation, the project may not align with what the market desires, leading to failure. The other options, while important, are secondary to the fundamental need to assess market expectations.