Certified Associate in Project Management (CAPM) — Question 295

A project team for a marketing company is acquiring leaflets and materials from competitors. The team is working on a project to release new products, and they are trying to get ideas on how to most efficiently market these new products.

Which activity is the project team conducting?

Answer options

• A. Brainstorming
• B. Benchmarking
• C. Project initiation
• D. Project execution

Correct answer: B

Explanation

The project team is engaging in Benchmarking by analyzing competitors' materials to glean insights on effective marketing strategies. Brainstorming refers to generating ideas internally, while Project initiation and Project execution are phases in project management that do not specifically involve competitive analysis.